SO KLOSE 緣來這麽近

Ms Carolyn Chan, Director of So Klose, was invited as one of the special guest speaker to share her experience in Hong Kong Emerging Service Brand Award at the Hong Kong Top Brand and Emerging Brand Awards 2012 Press Conference on 24 July 2012, organized by the Hong Kong Brand Development Council and Hong Kong Chinese Manufacturers' Association.

From 2010 onwards, the BDC and CMA introduced the ‘Hong Kong Emerging Brand Awards & Hong Kong Emerging Service Brand Awards’, which, targeted at product brands and service brands respectively, aim to give recognition to up-and-coming young brandnames established by Hong Kong companies. Entries into the new Awards should be aged less than eight years, and the number of winners will be capped at five for each category.

The new award scheme would serve as an incubation base for the Hong Kong Top Brand Awards and Hong Kong Top Service Brand Awards, and its reviewing mechanism is modeled after the latter, with deliberate modifications to accommodate the special characteristics of emerging brands. Entries into the Emerging Awards will be assessed mainly based on six factors, i.e. Reputation, Distinctiveness, Innovation, Quality, Image, and Environmental Performance and Social Responsibility, yet with an emphasis on Innovation and Quality. The judging process comprises on-site assessment and a review by the Final Judging Panel; but unlike the Top Brand Awards, there will be no public polling.

To enhance synergy, the working schedules for ‘Hong Kong Top Brand Awards & Hong Kong Top Service Brand Awards’ and ‘Hong Kong Emerging Brand Awards & Hong Kong Emerging Service Brand Awards’ are well-aligned. The enrolment period started in early July and will end on 31 August.

So Klose believes that the competition was a very meaningful one as it helps promote Hong Kong Brands among Hong Kong public.

緣來這麼近被邀出任2012年「香港新星品牌選舉暨香港新星服務品牌選舉」新聞發佈會特別嘉賓

緣來這麼近被邀出任香港品牌發展局及香港中華廠商聯合會主辦於7月24日舉行的2012年「香港新星品牌選舉暨香港新星服務品牌選舉」新聞發佈會特別嘉賓, 就得獎心得發言及經驗分享。

品牌局和廠商會在繼續舉辦「名牌選舉」的基礎上，再創新猷，從2010年起舉辦「香港新星品牌選舉暨香港新星服務品牌選舉」，旨在表彰香港公司創立的新興品牌，參加者的年資限定於不超過八年；而新選舉將分為產品品牌和服務品牌兩個類別，每年各類別的得獎名額暫定為不超過五個。

「香港新星品牌選舉暨香港新星服務品牌選舉」亦是「香港名牌選舉」和「香港服務名牌選舉」的培育和預備機制。主辦機構在設計新獎項的評審方法時，參考了「名牌選舉」的現行做法，但根據新興品牌的特點作了調整和簡化。新選舉的評審程序包括實地審核和決賽評審團評議，暫不設公眾投票環節；評審標準亦延用了知名度、經營特色、創新意念、品質、形象、環保及社會責任等六項準則，但重點會放在創意及品質方面。

為了加強協同效應，2012年的「香港名牌選舉」、「香港服務名牌選舉」以及「香港新星品牌選舉暨香港新星服務品牌選舉」從7月份開始正式接受報名，直到8月31日截止。

緣來這麼近認為品牌選舉是非常有意義的活動因為它有助於推廣香港品牌給本地市民。