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Newsroom 新聞動態


Newsroom - This section provides the latest press releases and media coverage from So Klose.  Please bookmark this page and check it as often as you can.

新聞動態 - 來自緣來這麼近最新的新聞動態和媒體報導。

  • 23 Aug 2012 8:04 AM | Anonymous

    So Klose Wins 2012 Tao Heung Innovative Entrepreneur Award

    So Klose Industry Firsts – Leading the Way

    HONG KONG, Aug. 23, 2012 /PRNewswire-Asia/ -- So Klose, Asia's the first ISO9001:2008 certified dating agency, has won "The 16th Tao Heung Innovative Entrepreneur Award" which was organized by City Junior Chamber (CJC) in recognition of the company and its founder that pursue excellence and embrace innovative ideas, relentlessly.

    (Photo: http://www.prnasia.com/sa/2012/08/23/20120823171825609033.html )

    (Logo: http://www.prnasia.com/sa/2011/12/05/20111205150300103459-l.jpg )

    The Innovative Entrepreneur Awards Presentation Ceremony was successfully held on 17th August 2012 at Hyatt Regency Hong Kong. More than 150 guests attended the prize presentation ceremony. The guests included panels of judges, supporting organizations, leading businessmen, reporters and representatives from the winning companies.

    This year's theme is "Be Creative, we love Innovation". The awards aim at encouraging and recognizing entrepreneurs on applying creativity and innovation in their journeys of creating a startup, and acknowledging Hong Kong companies established for at least 2 years to at most 6 years which have developed/launched an innovative product, service or process during the said period.

    So Klose(R) went through an initial screening by Judging Panel; was short-listed as finalists and invited for the final judging interview. The judging criteria will be primarily based on Originality, Creativity and Uniqueness, Risk Management, Financial Management, Marketing Strategy, Management Approach, Industry or Public Recognition, Developmental Prospects, Social Responsibility and any other information relevant for consideration.

    One of the judges, Mr. Ralph Chow, Director of Product Promotion, Hong Kong Trade Development Council, said at the ceremony, "Ms Chan gained insights into potential niche market of elite singles and was aware of its high potential." Carolyn Chan, Director of So Klose said, "It is a great honour for So Klose to be recognized as a creative and innovative entrepreneur in the marketplace. Factors contributing to receiving the award include innovation through pioneering dating services with numerous 'first' of its kind in the marketplace. This prestigious award would elevate So Klose's local presence to stand out in the competitive environment. So Klose's objectives are aligned with City Junior Chamber's vision, which is to pursue excellence and embrace innovative ideas, relentlessly."

    About Tao Heung Innovative Entrepreneur Awards

    Tao Heung Innovative Entrepreneur is a project organized by City Junior Chamber (CJC) to acknowledge these successful entrepreneurs who have been silently working. JC hopes that these model entrepreneurs can inspire the public to start their own businesses. his year is the 16th Tao Heung Innovative Entrepreneur anniversary, throughout which CJC has already presented awards to 150 different awardees, and marked a very important milestone for this project.

    This project also aims at encouraging people from different backgrounds who wish to start their own businesses, to stand out in the competitive environment, and to become the cream of the crop in their creativity.

    About City JuniorChamber (CJC)

    City Junior Chamber was established in 1981, which is one of the 19 local chapters of Junior Chamber International Hong Kong (JCIHK) and an all-man chamber and using Chinese as official language. There are more than 230 members, representing a network of highly motivated and forward looking young men who are mostly entrepreneurs or executives from a wide range of trades and businesses, who make full use of their leisure hours to work for the betterment of the community and themselves.

    The purpose of JCIHK is to contribute to the advancement of the global community by providing the opportunity for the young people to develop their leadership skills, social responsibility, entrepreneurship, and fellowship necessary to create positive changes.

    About SO KLOSE.COM

    Engineered by the best, these So Klose "firsts" have become standards in the dating and matchmaking industry:

    -- Awarded "The 16th Tao Heung Innovative Entrepreneur Award" by City Junior Chamber

    -- Named "HK Emerging Service Brand 2011" jointly by Hong Kong Brand Development Council and The Chinese Manufacturer's Association of Hong Kong

    -- Being the first matchmaking agency in Asia to achieve ISO9001:2008 quality management systems certification.

    -- The first bespoke introduction agency in Hong Kong to launch "Hunting Method" to search the target potential partner for its clients.

    -- Received The "Excellence in ICM Award" and "Pioneer In Intellectual Capital Management" from Intellectual Property Department (IPD) in 2010.

    The profile of So Klose members are mainly single professionals, executives and entrepreneurs coming from all over the world. Since its inception, So Klose has been receiving overwhelming responses from the single elites within the local communities. Now, 40% of So Klose's new clients are referrals by their friends (i.e. So Klose's successful matching couples). The vast majority of members (97%) have university degrees. The majority of male members (70%) and about half of female members (48%) have studied overseas; 47% of So Klose male members are the top 5% income earners in Hong Kong population; while 46% of So Klose female members are the top 18% income earners which have annual incomes exceeding half million.

    More information about SO KLOSE.COM is available at http://www.so-klose.com.

    Contact Details

    Carolyn Chan

    SO KLOSE.COM

    Tel: +852-3977-0517

    Email: contact@so-klose.com

    Source:  http://finance.yahoo.com/news/klose-wins-2012-tao-heung-095800264.html

    http://www.sharesinv.com/articles/PR24777/ 

    http://www.dbpower.com.hk/en/news/prnews_details_e.cgi?guid=00000000391e767d013952e1ec8405c0

    http://www.sctrade.com/html/common/news/prnewswire_iframe.asp?lang=en&type=HKENG&id=00000000391e767d013952e1ec8405c0 

    http://www.bworldonline.com/content-PRNews.php?doc=201208230558PR_NEWS_ASPR__EN_00000000391e767d013952e1ec8405c0&showRelease=1&dir=17&categories=BWORLD-PHILS&andorquestion=OR&&passDir=0,1,2,3,4,5,6,15,17 

    http://www.entrepreneurs.my/newswire/?doc=201208230558PR_NEWS_ASPR__EN_00000000391e767d013952e1ec8405c0&showRelease=1&dir=17&categories=ENTREPRENEURS-MY&andorquestion=OR&&passDir=0,1,2,3,4,5,6,15,17 

    http://news.webindia123.com/news/press_showdetailsPR.asp?id=456323&cat=PR%20News%20Wire 

    htt p://www.themalaysianinsider.com/prnewswire?doc=201208230558PR_NEWS_ASPR__EN_00000000391e767d013952e1ec8405c0&showRelease=1&dir=17&categories=MALAYSIAN-INSIDER&andorquestion=OR&&passDir=0,1,2,3,4,5,6,15,17 

    http://businesstoday.intoday.in/prnewswire/index.jsp?doc=201208230558PR_NEWS_ASPR__EN_00000000391e767d013952e1ec8405c0&showRelease=1&dir=17&industries=ARO%2CAGR%2CAIR%2CAIF%2CALT%2CAUT%2CFIN%2CBIO&subjects=ACC%2CTNM%2CBCY%2CRTG%2CBFA%2CCCA%2CCON%2CCXP%2CDIV%2CERN%2CERP%2CECO%2CFNC%2CINO%2CJVN%2CLIC%2CPDT%2COFR%2CDSC%2COTC%2CPER%2CRCL%2CRLE%2CRCN%2CSLS%2CSRP%2CSBS%2CSTS%2CVEN&andorquestion=OR&&passDir=1,2,5,17,25 

    http://www.americadaily.com/2012/08/23/so-klose-wins-2012-tao-heung-innovative-entrepreneur-award/ 

    http://en.prnasia.com/pr/2012/08/23/120416712.shtml 

    http://thisweekinasia.net/newswire/?doc=201208230558PR_NEWS_ASPR__EN_00000000391e767d013952e1ec8405c0&showRelease=1&dir=17&categories=THISWEEKINASIA&andorquestion=OR&&passDir=0,1,2,3,4,5,6,15,17 

    http://www.dnaindia.com/mobile/report.php?n=1731804 

    http://asiarelease.asia/so-klose-wins-2012-tao-heung-innovative-entrepreneur-award/ 

  • 22 Aug 2012 6:12 AM | Anonymous
    So Klose:數百萬年薪年輕印尼華僑在港公開徵婚

    香港2012年8月21日電 /美通社亞洲/ -- 婚戀介紹中介機構緣來這麼近 (So Klose) 正幫助一位印尼年輕才俊在香港尋找終身伴侶,並誠邀合適人選參加在香港的面試。

    (Logo: http://www.prnasia.com/sa/2011/12/05/20111205150300103459-l.jpg )

    婚戀介紹中介機構緣來這麼近 (So Klose) 創辦人 Carolyn 指出:「香港女性獨立、氣質優雅、打扮漂亮大方及工作能力高,並且具有中國人的傳統美德,孝順父母、尊敬長輩,因此吸引著來自世界各地男士的欣賞,亦深深打動到一位印尼年輕才俊,讓他希望在香港尋找他的終身伴侶。」

    這位才俊來自印尼雅加達華人家庭,是位二十出頭的年輕華僑,憑藉卓越的生意頭腦,大學畢業後創立自己的事業,短短兩年時間已取得豐厚佳績,每年超過數百萬港元收入。他相貌堂堂、眉清目秀,出身家庭背景良好,其家族在印尼經營多項業務。身為虔誠的基督教徒,同時承載著中國人樂善好施的傳統,非常喜歡孩子的他更助養了四名貧困兒童及為他們提供教育機會。

    這位善良和年輕有為的企業家對香港女士情有獨鍾,真誠地希望在香港找到終生伴侶,共諧連理,婚後定居印尼開枝散葉。?來這麼近誠邀具有條件,嚮往「相夫教子」的家庭主婦生活,並願意定居印尼的女士參加。有意者請瀏覽以下網址以獲得更多資訊:http://datingagency.hk。

    ?來這麼近 (So Klose) 的約會顧問會安排合適者在香港面試,查詢及報名參加詳情(請附上近照),請瀏覽 http://datingagency.hk 或電郵至 contact@so-klose.com( mailto:contact@so-klose.com )。

    ?來這麼近 (So Klose) 公司介紹

    緣來這麼近是香港首家以「獵頭方式」為其客戶精準尋覓目標伴侶的度身定制婚戀介紹中介機構,會員主要是單身專業人士、行政管理人員和企業家。曾榮獲多項業界首創殊榮,包括:

      -- 亞洲業界首家榮獲 ISO9001:2008 質量管理體系認證

      -- 榮獲城市青年商會頒發「第十六屆稻香創意創業大賞」

      -- 榮獲香港品牌發展局及香港中華廠商聯合會頒發的「2011年

        香港新星服務品牌」殊榮

      -- 榮獲2010年知識產權署頒發「知識資本管理卓越成就獎」及

       「知識資本管理先導機構」

    電話:+852-6960-0003

    電郵:contact@so-klose.com

    網站:www.so-klose.com

    傳媒查詢,請聯絡:

    伯樂公關有限公司 Baron Public Relations Limited

    電話:+852-2153-6566

    傳真:+852-2153-6524

    電郵:info@baron-pr.com.hk

    蔡鍵儀 Kiny Choi

    電話:+852-9248-1079

    電郵:kinychoi@baron-pr.com.hk

  • 22 Aug 2012 5:50 AM | Anonymous

    So Klose: Young Indonesian Millionaire Looking for Miss Right in Hong Kong

    HONG KONG, Aug. 21, 2012 /PRNewswire-Asia/ -- So Klose, a matchmaking agency, is helping an Indonesian young man look for his Miss Right in Hong Kong and is now inviting suitable ladies to join the interviews.

    (Logo: http://www.prnasia.com/sa/2011/12/05/20111205150300103459-l.jpg )

    Founder of So Klose matchmaking agency, Carolyn said: "Hong Kong ladies are known to be independent, elegant, charming, graceful and competent. With the retention of traditional Chinese virtues like being filial to parents and respectful to seniors, they are highly appreciated by gentlemen around the world. A high-flying Indonesian young man is one such follower, looking for his Miss Right in Hong Kong."

    From a Chinese family in Jakarta that runs many businesses in the country, this young gentleman has brilliant talent in business. He started his own enterprise since graduation and in just two years the results were remarkable. He now makes millions of Hong Kong dollars a year, despite being in his 20s.

    The good looking guy is a devout Christian who is benevolent like a traditional Chinese. He also loves children, making donations to help the upbringing and education of four children living in poverty.

    This kind-hearted young entrepreneur has a special liking for Hong Kong ladies. He is earnestly looking for a life partner who he will share the rest of his life with and who will build a family with him in Indonesia. Now, a once-in-a-life-time opportunity is knocking at Hong Kong ladies' doors. So Klose is cordially inviting participation from ladies, who aspire for a family life, take care of family members and are willing to live in Indonesia. Interested parties can visit http://datingagency.hk for more details.

    A Dating Consultant from So Klose will arrange interviews for suitable candidates. For enquiries and registration (a recent photo is required), please visit http://datingagency.hk or email tocontact@so-klose.com.

    About So Klose

    So Klose is the first matchmaking agency with a "Headhunting" approach in Hong Kong, accurately making a shortlist of potential partners for its clients. Its members are mainly singleton professionals, executive officers and entrepreneurs. It has received many honours unprecedented in the industry, including:

    -- Being the first matchmaking agency in Asia to receive

    ISO9001:2008 Quality Management System Certificate

    -- Awarded the 16th Innovative Entrepreneur Award by City

    Junior Chamber

    -- Named "HK Emerging Service Brand 2011" jointly by Hong

    Kong Brand Development Council and The Chinese

    Manufacturer's Association of Hong Kong

    -- Received "Excellence in Intellectual Capital Management"

    and "Commended Pioneer Enterprise in Intellectual Capital

    Management" from Intellectual Property Department in 2010

    Tel: +852-6960-0003

    Email: contact@so-klose.com

    Website: www.so-klose.com

    For Media enquiry, please contact:

    Baron Public Relations Limited

    Tel: +852-2153-6566

    Fax: +852-2153-6524

    Email: info@baron-pr.com.hk

    Kiny Choi

    Mob: +852-9248-1079

    Email: kinychoi@baron-pr.com.hk

    http://finance.yahoo.com/news/klose-young-indonesian-millionaire-looking-124200583.html 

    http://www.prnasia.com/story/66742-2.shtml 

    http://www.dnaindia.com/mobile/report.php?n=1730976 

  • 17 Aug 2012 6:48 AM | Anonymous
    [Hong Kong Economic Times 經濟日報 - 2012817]

    16屆稻香創意創業大賞特刊 - 緣來這麼近®為專業人士婚配  策略靈活創新

    [Hong Kong Economic Times 經濟日報 - 2012817]

    16屆稻香創意創業大賞特刊 - 緣來這麼近®為專業人士婚配  策略靈活創新

    大題: 為專業人士婚配  策略靈活創新

    本港女多男少,婚戀約會服務需求甚殷。然而市場競爭激烈,為脫穎而出,兩年前才成立的約會服務機構緣來這麼近®遂定位於縫隙市場(Niche Market),以高學歷和高收入的專業人士為服務對象,提供一對一配對服務。現時,會員除來自本港外,還有來自內地、澳門、台灣、東南亞及歐美澳加等地

    小題: ISO認證  增客戶信心

    創業初期,由於缺乏知名度和資源有限,緣來這麼近®主要透過互聯網宣傳。開業短短兩年,該公司已取得多項香港業界首創的殊榮, 包括: 香港特區政府知識產權署頒發的「知識資本管理卓越成就獎」,及香港品牌發展局及香港中華廠商聯合會頒發的「2011年香港新星服務品牌」;並成為亞洲業界首家榮獲 ISO9001:2008 質量管理體系認證的公司。不但提升了知名度,更增強客戶的信心。

    緣來這麼近®的收費模式是根據配對的難度而釐定的收費制度, 而難度則取決於顧客的年齡與性別,以務求令不同年齡組別的客戶感到合理。該公司總監梁陳秀琼認為,要成功創業,必須全情投入,對從事的行業充滿熱誠,同時要具備創新和靈活的策略。

  • 04 Aug 2012 5:50 AM | Anonymous

    So Klose was invited as Special Guest Speaker at a part-time general course on “Finding online business opportunities based upon your interest” organized by CUSCS


    So Klose was honorably invited as Special Guest Speaker at a part-time general course on “Finding online business opportunities based upon your interest” organized by School of Continuing and Professional Studies, The Chinese University of Hong Kong (CUSCS).  The sharing session was held on Saturday, 4 August 2012 at 2:30pm. Topics include:  how to turn your Idea / interest into an online business (So Klose.com); how to start up your plan; how to locate your market, and to share the tips on starting or running online business, etc.

    緣來這麼近被邀為【香港中文大學專業進修學院】兼讀制短期課程「從興趣發掘網上商機」之分享嘉賓

    緣來這麼近很榮幸被邀【香港中文大學專業進修學院】兼讀制短期課程「從興趣發掘網上商機」之分享嘉賓。  經驗分享環節於201284 (星期六) 下午2:30pm舉行。 分享內容包括: 如何把你的想法/興趣變為網上業務(緣來這麼近); 如何開始你的計劃; 如何找到你的市場, 及網上業務運作的提示, 等等。

     

  • 01 Aug 2012 7:10 AM | Anonymous

    A Thousand-li Journey: To Seek Hong Kong Famous Brand
    齊心協力 共創品牌盛世 - 香港名牌選舉正當時

    [Let's Go 粤港直通| Issue No. 107, 2012]

    The firm foundation stone is needed when the business want to become immortal corporation.  The efficient method to break out of competitor's encirclement is brandwidth.  It is because the customers tend to choose the brand that is well-known.   The Hong Kong Development Council is holding The "Hong Kong Top Brand Award & Hong Kong Top Service Brand Awards" and "Hong Kong Emerging Brand Awards & Hong Kong Emerging Service Brand Awards", which provides a chance to the famous brand of Hong Kong for showing-off.



  • 26 Jul 2012 10:55 AM | Anonymous

    So Klose was invited as Guest Speaker at City Lady Junior Chamber’s July Seminar【城市女青年商會】緣來這麼近被邀 城市女青年商會七月份月會 之分享嘉賓

    緣來這麼近被邀城市女青年商會七月份月會之分享嘉賓。月會主題「友來有往」於2012726 (星期四)晚上7:30pm 九龍城景國際舉行。 分享內容包括: 男女比例失衡情況有進一步擴大情況,現代男女會如何選擇對象或有甚麼要求, 及請分享有趣/成功的個案。



  • 25 Jul 2012 11:06 AM | Anonymous

    【東方日報 - 25 July 2012】香港品牌頒獎禮

    中環出更:劉美詩腳頭好 帶旺新公司

    前康泰旅行社一姐劉美詩(Susanna),過檔「專業旅運」任市場及業務發展總經理已大半年,腳頭認真旺,除分店愈開愈多,其公司仲奪得2011年「香港服務名牌獎」,認真好運。

    瘦身成功嘅Susanna,尋日同公司行政總裁高鄭杏芬齊出席香港品牌發展局發布會,分享得獎感受。Susanna笑言依家份工毋須再面對「大鑊嘢」,輕鬆好多,閒來學瑜伽及健康舞,眨眼就瘦幾磅,睇落fit咗又後生咗。Susanna又趁暑假同朋友及家人暢遊大阪、京都,由大阪自駕遊去京都,去到邊買到邊,滿載而歸。伊人一向諗頭多,去到新公司後,點子不絕。Susanna話,依家佢哋有五十五間分店,計劃未來三年將分店擴充至一百間,即係話仲有一半目標要努力喇。

    香港品牌頒獎禮

    同樣獲選嘅,仲有獲得「香港名牌」嘅「維記牛奶」,而生產本地陀飛輪手錶嘅「萬希泉」就獲得「新星品牌」。婚戀約會服務公司「緣來這麼近」,就獲得「新星服務品牌」。


    「萬希泉」總經理沈慧林(左)與陳秀琼,都係品牌界後起之秀。

    「盛女」話題早前熱爆全城,「緣來這麼近」總監陳秀琼就盛讚港女條件高,求偶會員中不乏女醫生、女檢控官及精算師等,冇拖拍只係因為無時間,並非係「盛女」喎。

    Sources: 

    http://orientaldaily.on.cc/cnt/news/20120725/00176_089.html



  • 25 Jul 2012 9:49 AM | Anonymous

    【都市日報】 婚戀介紹生意好景



    品牌發展局第14年舉辦香港服務名牌選舉。(李潔青攝)

    新一屆香港名牌選舉現已接受報名,品牌發展局昨日請來其中4間去年的得獎公司,均指知名度及營業額都有提升,如有婚姻介紹公司多了「筍盤」上門,有客人準備在港登報徵婚。主辦機構相信今年的報名公司會破紀錄


    品牌發展局總裁梁世華昨表示,以往公司只專注產品生產,近年愈來愈多公司明白發展品牌的重要性,除了傳統行業報名外,多了具市場潛力的另類服務行業參加,例如去年有寵物善終服務,以及婚戀公司報名並獲獎,他相信今年報名公司會繼續上升,現時已有6、7間公司有意參加,下月底截止報名。

    首次獲得「香港服務名牌」的專業旅運,自獲獎後多了一成生意,認為這只是開始。但當中最受惠品牌效應,莫過於從事婚戀介紹的「緣來這麼近」,總監陳秀琼表示,以往主要靠廣告推廣,但面對「你落一則廣告,其他同行可能約五、六則」的強烈競爭,開業僅1年,便抱着「不怕輸」心態參加去年名牌選舉,結果成功獲得「香港新星服務品牌」,成為首間獲品牌認證的約會服務機構。

    年輕男女都徵婚

    陳秀琼指獲獎後,多了很多「優質男」上門登記,她表示,上月便有一位40多歲、白手興家的連鎖店老闆,駕着法拉利跑車,衝着其品牌上門尋姻緣。她說現時女多男少,不少廿歲出頭的男女循這途徑找姻緣,包括一名22歲的女大學生,在父母諫言「早搵仲有好嘢執,否則蘇州過後無艇搭」下,開始徵求結婚對象。

    她透露正為一名23歲的印尼華僑富二代,籌備登報徵18歲至23歲的香港清純女性做老婆,免費報名。
     
  • 24 Jul 2012 7:29 AM | Anonymous
    So Klose was invited as the Special Guest Speaker at Hong Kong Top Brand and Hong Kong Emerging Brand Awards Press Conference 2012

     

    Ms Carolyn Chan, Director of So Klose, was invited as one of the special guest speaker to share her experience in Hong Kong Emerging Service Brand Award at the Hong Kong Top Brand and Emerging Brand Awards 2012 Press Conference on 24 July 2012, organized by the Hong Kong Brand Development Council and Hong Kong Chinese Manufacturers' Association.

    From 2010 onwards, the BDC and CMA introduced the ‘Hong Kong Emerging Brand Awards & Hong Kong Emerging Service Brand Awards’, which, targeted at product brands and service brands respectively, aim to give recognition to up-and-coming young brandnames established by Hong Kong companies. Entries into the new Awards should be aged less than eight years, and the number of winners will be capped at five for each category.

    The new award scheme would serve as an incubation base for the Hong Kong Top Brand Awards and Hong Kong Top Service Brand Awards, and its reviewing mechanism is modeled after the latter, with deliberate modifications to accommodate the special characteristics of emerging brands. Entries into the Emerging Awards will be assessed mainly based on six factors, i.e. Reputation, Distinctiveness, Innovation, Quality, Image, and Environmental Performance and Social Responsibility, yet with an emphasis on Innovation and Quality. The judging process comprises on-site assessment and a review by the Final Judging Panel; but unlike the Top Brand Awards, there will be no public polling.

    To enhance synergy, the working schedules for ‘Hong Kong Top Brand Awards & Hong Kong Top Service Brand Awards’ and ‘Hong Kong Emerging Brand Awards & Hong Kong Emerging Service Brand Awards’ are well-aligned. The enrolment period started in early July and will end on 31 August.

    So Klose believes that the competition was a very meaningful one as it helps promote Hong Kong Brands among Hong Kong public.

    緣來這麼近被邀出任2012年「香港新星品牌選舉暨香港新星服務品牌選舉」新聞發佈會特別嘉賓

    緣來這麼近被邀出任香港品牌發展局及香港中華廠商聯合會主辦於724日舉行的2012年「香港新星品牌選舉暨香港新星服務品牌選舉」新聞發佈會特別嘉賓, 就得獎心得發言及經驗分享。

    品牌局和廠商會在繼續舉辦「名牌選舉」的基礎上,再創新猷,從2010年起舉辦「香港新星品牌選舉暨香港新星服務品牌選舉」,旨在表彰香港公司創立的新興品牌,參加者的年資限定於不超過八年;而新選舉將分為產品品牌和服務品牌兩個類別,每年各類別的得獎名額暫定為不超過五個。

    「香港新星品牌選舉暨香港新星服務品牌選舉」亦是「香港名牌選舉」和「香港服務名牌選舉」的培育和預備機制。主辦機構在設計新獎項的評審方法時,參考了「名牌選舉」的現行做法,但根據新興品牌的特點作了調整和簡化。新選舉的評審程序包括實地審核和決賽評審團評議,暫不設公眾投票環節;評審標準亦延用了知名度、經營特色、創新意念、品質、形象、環保及社會責任等六項準則,但重點會放在創意及品質方面。

    為了加強協同效應,2012年的「香港名牌選舉」、「香港服務名牌選舉」以及「香港新星品牌選舉暨香港新星服務品牌選舉」從7月份開始正式接受報名,直到831日截止。

    緣來這麼近認為品牌選舉是非常有意義的活動因為它有助於推廣香港品牌給本地市民。


    Source: 
     


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