Next Magazine's "Brand Revolution 2011" Supplement Special,
Issue 1116, 28 July 2011
The birth and upkeep of a brand have always been an important factor in a brand's success. And the ability to remain afresh in consumers' minds is crucial in today's competitive market. Ever wonder how emerging brands are able to establish brand recognition within a short period of time? What are the value, mission and essence of a thriving brand?
In Next Magazine's "Brand Revolution 2011" supplement special, they will invite not only brand visionaries, people in executive positions at HK's 4As Advertising Agencies, global and local brands, but also start-up brands of Hong Kong to share their visions and ideas, opinions and beliefs, experience and knowledge in surviving Hong Kong's aggressive markets. Fortunately, So Klose is honourably being included as one of the brands in this supplement special.
4As 廣告界的精英人物、品牌顧問、多家國際品牌及香港品牌外，還會走訪一些新進公司。。《壹週刊》將剖析不同成功品牌的案例，造訪構建品牌不同環節的關鍵人物，由他們分享建立企業品牌的喜樂與挑戰。 『緣來這麼近』很榮幸地被邀訪成為此特輯其中一家本地新進品牌。